Location: Time Square, New York
Completion Date: 2017
Client:
Citi, Agency Partner: nCompass
Client needs
Citi Summer Streets provides space for healthy recreation and encourages
New Yorkers to use more sustainable forms of transportation.
ABC Imaging Solution
Citi Summer Streets is an annual event that occurs on consecutive Saturdays each August taking over 7 miles of NYC streets. ABC/PEEQ became the team to help
nCompass promote Citi Summer Streets by creating a custom lenticular display that
could be setup and broken down with ease. Throughout the campaign, this custom
display made its way to several Citi Bank storefronts, outside on the streets of NYC and finally settling in the lobby of Citi Bank’s corporate location in Long Island City.
Results and Success
Our team produced all production files and construction designs based on client supplied renderings. The lenticular display was fabricated and wrapped on-site at Peeq Imaging. Our install team provided setup and breakdown support for each location.
Materials Used:
MDF Board and Vinyl
Equipment Used:
CNC Router, add printing equipment and custom install